FAQ

Q: What is Back to the Digital?

A: Back to the Digital is a marketing consultancy focused on executing digital strategies for branding and marketing.

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Q: Why is digital marketing important for your brand or business?

A: Digital marketing allows you to reach a broad and specific audience in a way that is cost-effective and measurable. Digital marketing lets your business get to know your audience, creates brand recognition and establishes a personal relationship with the audience. 

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Q: Can digital content create brand loyalty?

A: Yes, with effective digital content creation and marketing strategy a business or brand can create brand loyalty. 

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Q: Is digital content creation cost-effective?

A: You can save money and reach more customers for less money than traditional marketing methods. 

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Q: How important is it to create entertaining content?

A: Insurance companies are a perfect example of brands that use entertainment-based marketing. Insurance is not a fun or “sexy” product but the brand identity is established because of the entertainment value of the ad. 

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Q: How do you engage with clients using digital content?

A: You have six seconds to grab hold of the attention of the audience. It’s why an entertaining video concept is so important. Once you have the attention of the audience, they will then participate and/or become involved with the brand messaging.

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Q: How do you interact with the audience once they are engaging with your digital content?

A: Every like, comment, share or follow is a lead that should not be ignored. After you entertain and have the engagement of an individual or potential customer, a personable response and connection should be made. Interacting ultimately gives your brand or business a positive identity with the consumer and those who see the interaction.

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Q: How much does Back to the Digital video production cost?

A: Price varies depending on the production level. Our rates are extremely competitive for the wide array of services that Back to the Digital provides.

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Q: What kind of turn around do you offer with your services?

A: Turnaround varies based on level of production. It can range from a 72-hour turnaround to 1 week. 

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Q: What is a multi-camera LIVE stream?

A: Back to the Digital offers a multi-camera LIVE stream with the ability to stream to simultaneous networks. LIVE streams include overlay graphics, b-roll and concept development.  

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Q: Do you offer any type of Price Match Guarantee?

A: We pride ourselves on being the most competitive company in our area, so yes. If you find an equal product/service at a lower price, we will beat their price by 10%. All you will need is a printed ad or estimate from them so we can compare apples to apples and get you the best deal.